Drinks, Coffee,
How Korean Gen Z is Transforming Drinking Culture Breaking with Tradition: New Drinking Norms Younger Koreans are redefining traditional drinking norms. In Korea, drinking with elders or seniors, whether at work, school, or social gatherings, has long involved strict etiquette—like pouring drinks with both hands, keeping your glass lower than a senior’s, and promptly refilling … Read more
Encouraging Customers to Leave Home Offices Starbucks Korea’s Policy Shift Starbucks Korea recently announced a new policy aiming to reduce the use of home office setups inside its stores. Customers are being asked to leave desktop computers, printers, and other office equipment at home rather than bringing them to Starbucks outlets. This marks a notable … Read more
A Record Year for Korean Beverage Exports South Korea’s beverage industry is making significant strides on the international stage. In the first half of 2025, the country’s beverage exports soared to a record $409.81 million, marking a 3.9% increase compared to the previous year and a remarkable 27% rise from 2021. Non-fruit and vegetable beverages … Read more
Why the World Is Obsessed The Rise of “Korean Syrup” on YouTube In recent months, a video featuring a foreigner carefully layering strawberries and sugar in a jar has exploded in popularity, surpassing 100 million views. The video’s title, “Korean Strawberry Syrup,” sparked global curiosity. What seemed like a simple homemade fruit preserve suddenly became … Read more
The Rise of Fashion Cafes: A New Retail Trend Fashion brands are transforming the way we shop by blending retail with lifestyle experiences, and nowhere is this trend more evident than in Seoul. Zara, a global fashion powerhouse, has recently opened its own cafe, Zacaffe, in the heart of Myeong-dong, one of Seoul’s most vibrant … Read more