Culture
When Fan Culture Goes Too Far The airport scene has become a battlefield. When celebrities appear, people push each other, get tangled up, and even fall over. This isn’t a new phenomenon, but as K-pop idols depart en masse for overseas events, the situation has escalated to the point where people say “you could die … Read more
Travel Before Parenthood Growing Popularity of Prenatal Travel Babymoons have become a modern rite of passage for Korean couples. More than 831,000 posts flood Instagram under this hashtag, showcasing expectant parents’ adventures before their lives transform forever. Travel agencies now design specialized packages minimizing physical strain while maximizing comfort. 베이비문은 한국 부부들 사이에서 현대적인 통과의례가 … Read more
Korea’s Manufacturing Giants Win Gen Z Through Digital Storytelling The Great Transformation of Heavy Industry Korea’s traditional manufacturing sector is undergoing a digital revolution. Shipbuilders, steelmakers, and automakers are now competing with IT startups for millennial and Gen Z talent by embracing memes, mascots, and viral content instead of relying solely on legacy brand power. … Read more
When Fitness Fever Blocks the City The Rise of Running Culture Seoul’s running revolution has transformed weekend mornings into a constant parade of marathons, but the city’s love affair with fitness is now colliding with daily life. Every weekend, major roads from Gwanghwamun and Jongno to Han River bridges shut down as tens of thousands … Read more
How Korean Workplace Culture Shapes Global Television Korean workplace dramas have captivated global audiences by transforming everyday office rituals into compelling narratives. These shows don’t just entertain—they offer windows into a professional culture shaped by hierarchy, respect and social bonds. 한국의 직장 드라마는 일상적인 사무실 의례를 매력적인 서사로 변화시켜 전 세계 시청자들을 사로잡았습니다. 이러한 드라마들은 … Read more