From Traditional Etiquette to Modern Wine Appreciation Traditional Korean Drinking Etiquette Rules Korean drinking culture has long been characterized by strict hierarchical customs that reflect the country’s deep-rooted respect for seniority and age. These traditional practices include using both hands when pouring or receiving drinks, turning one’s head away while drinking in the presence of … Read more
A Deep Dive into Daily Habits and Spending Patterns Coffee as Essential Daily Fuel Korean Generation Z has transformed coffee from a luxury beverage into an essential daily necessity. For many young Koreans, coffee represents more than just a drink – it’s a survival tool in their demanding academic and professional lives. The caffeine dependency … Read more
Beyond Logic and Reason The Mystery of “Somehow I Like Him” The 1970s Korean song “The Man in a Yellow Shirt” revealed something profound about Korean culture that goes beyond simple attraction. The late literary critic “Lee O-young” observed that the song’s essence wasn’t about the yellow shirt at all, but rather the mysterious phrase … Read more
Perplexity Opens First AI Cafe in Seoul: When Technology Meets Coffee Culture The Quiet Revolution of AI Integration Perplexity, an emerging AI search company positioning itself as a Google alternative, has quietly opened its first physical space in Seoul’s upscale Cheongdam-dong district. Cafe Curious, which opened on September 3, 2025, represents a subtle yet strategic … Read more
From Tanks to Submarines: South Korea Expands Defense Partnership with Poland A Growing Strategic Alliance South Korea is rapidly expanding its defense presence in Poland, strengthening ties through large-scale arms deals and joint ventures. At the annual MSPO defense exhibition in Kielce, 27 South Korean companies showcased advanced technologies ranging from tanks to submarines, highlighting … Read more