How Dubai-Style Cookies Conquered Korea’s Dessert Scene From Café Counters to Luxury Hotels The hottest dessert trend is literally taking over Korea right now! “Dujjonku” – short for “Dubai chewy cookie” – has exploded from small café counters to the menus of five-star hotels. At “Pierre Gagnaire à Séoul” in Lotte Hotel Seoul, dujjonku-inspired petit … Read more
Young Koreans Embrace Solo Activities as Pride What is Hon-Nolog? A new trend is sweeping through South Korea’s Generation Z – the art of enjoying life alone and proudly sharing it online. The “hon-nolog” phenomenon combines “hon-nol” (playing alone) with “vlog,” creating a unique content genre that celebrates solo activities. YouTuber “Naknaklog” exemplifies this movement, … Read more
Between Tradition and Modern Trends The Booming New Year Fortune-Telling Season New Year is prime time for shamans in Korea—appointments book up months in advance as people seek guidance for the year ahead. When someone tried booking with “Jamsil Bosal,” a famous Seoul shaman, in early December, they found weekday slots opening only in June … Read more
Kalguksu Price Surge Hits Wallets Hard Rising Costs Transform Affordable Comfort Food The era of affordable comfort food in Seoul might be coming to an end. Recent data reveals that kalguksu prices have soared nearly 5%, making it the fastest-rising menu item among popular dining options. 서울의 저렴한 안심 음식 시대가 막을 내리고 있습니다. 최근 … Read more
How 2-Hour Daily Travels Impact Mental Health The Reality of Korean Commuters Meet “Lee Han-soo,” a 34-year-old IT professional who spends nearly 2.5 hours daily traveling between Namhansanseong Station and Hongik University Station. His exhausting routine? Coming home, eating quickly, and collapsing into bed. 34세의 IT 전문가 “이한수” 씨는 매일 남한산성역과 홍대입구역을 오가며 거의 2시간 … Read more