Korea’s Growing Weight-Loss Drug Trend: What You Need to Know Rising Demand in One of the World’s Leanest Nations South Korea stands out as one of the leanest countries in the OECD with just 5.7% obesity rate by WHO standards, yet it’s experiencing an unprecedented surge in weight-loss medication demand. The irony? Most users aren’t … Read more
Korea’s Manufacturing Giants Win Gen Z Through Digital Storytelling The Great Transformation of Heavy Industry Korea’s traditional manufacturing sector is undergoing a digital revolution. Shipbuilders, steelmakers, and automakers are now competing with IT startups for millennial and Gen Z talent by embracing memes, mascots, and viral content instead of relying solely on legacy brand power. … Read more
KakaoTalk Dominates Korean Social Media Landscape in 2025 Leading Messenger App Maintains Top Position KakaoTalk continues to reign supreme as South Korea’s most beloved social media platform. With an impressive 48.19 million monthly active users recorded this August, the messenger app operated by “Kakao Corp.” proves its unshakeable position in the Korean digital ecosystem. This … Read more
A Deep Dive into Daily Habits and Spending Patterns Coffee as Essential Daily Fuel Korean Generation Z has transformed coffee from a luxury beverage into an essential daily necessity. For many young Koreans, coffee represents more than just a drink – it’s a survival tool in their demanding academic and professional lives. The caffeine dependency … Read more
R.O.K.A. T-shirt—From Barracks to Fashion Trend Military Attire as Fashion Statement In South Korea, mandatory military service has long influenced youth culture, but few items have made as dramatic a leap from function to fashion as the R.O.K.A. T-shirt. Recently, ordinary black tees stamped with “R.O.K.A.”—the abbreviation for Republic of Korea Army—have captured the attention … Read more