How Social Media is Changing Ramyeon Culture The Rise of Buldak Miyeok Tang Myeon Imagine combining Korea’s spiciest instant noodles with traditional seaweed soup. Sounds crazy, right? But this unexpected fusion, known as Buldak miyeok tang myeon, has become one of South Korea’s hottest food trends. Consumers are experimenting in their own kitchens, creating recipes … Read more
Young Koreans Embrace Solo Activities as Pride What is Hon-Nolog? A new trend is sweeping through South Korea’s Generation Z – the art of enjoying life alone and proudly sharing it online. The “hon-nolog” phenomenon combines “hon-nol” (playing alone) with “vlog,” creating a unique content genre that celebrates solo activities. YouTuber “Naknaklog” exemplifies this movement, … Read more
Korea’s Growing Weight-Loss Drug Trend: What You Need to Know Rising Demand in One of the World’s Leanest Nations South Korea stands out as one of the leanest countries in the OECD with just 5.7% obesity rate by WHO standards, yet it’s experiencing an unprecedented surge in weight-loss medication demand. The irony? Most users aren’t … Read more
Korea’s Manufacturing Giants Win Gen Z Through Digital Storytelling The Great Transformation of Heavy Industry Korea’s traditional manufacturing sector is undergoing a digital revolution. Shipbuilders, steelmakers, and automakers are now competing with IT startups for millennial and Gen Z talent by embracing memes, mascots, and viral content instead of relying solely on legacy brand power. … Read more
KakaoTalk Dominates Korean Social Media Landscape in 2025 Leading Messenger App Maintains Top Position KakaoTalk continues to reign supreme as South Korea’s most beloved social media platform. With an impressive 48.19 million monthly active users recorded this August, the messenger app operated by “Kakao Corp.” proves its unshakeable position in the Korean digital ecosystem. This … Read more