Beyond Seoul Boom

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International Tourist Spending in Korea Jumps 30% Foreign Visitors Are Spending More Than Ever! The numbers are IN and they’re amazing! 🎉 International travelers to Korea spent WAY more in 2025, with total transaction volume jumping 29% compared to the previous year. According to data from “Orange Square,” the operator of the foreigner-only payment platform … Read more

The Enduring Stigma of Provincial Universities in Korea

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The “In-Seoul” Obsession In Korea, getting into a university in Seoul is seen as the ultimate goal for high school students. Many are willing to spend another year studying and retaking the national entrance exam if they don’t get accepted by a Seoul-based university, even if provincial colleges offer full scholarships. This mindset has led … Read more