Musinsa

Musinsa’s Marketing Genius

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The Art of Competitive Advertising When Subtlety Meets Strategy When “Musinsa” launched their New Year’s discount campaign on January 1st, something felt different. The fashion platform released coupons worth exactly 50,000 won – 20,000 won for Musinsa Store, 20,000 won for Musinsa Shoes, 5,000 won for Musinsa Beauty, and 5,000 won for Musinsa Used. Sound … Read more

Why More Foreign Tourists Are Shopping Like Koreans at Musinsa, Olive Young, and Daiso

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Changing Shopping Trends Among Foreign Tourists Recent data shows that foreign tourists in Korea are shifting their shopping habits. Instead of focusing mainly on duty-free stores, more visitors are now shopping at popular local retail chains like Musinsa, Olive Young, and Daiso. This change highlights how tourists are increasingly seeking the same affordable and trendy … Read more