Why Koreans Don’t Say “Bless You” After Sneezing Cultural Differences in Simple Gestures “Nisa Sermchaiwong”, an American student in Seoul, felt increasingly awkward as she whispered “bless you” for the fifth time to her sneezing classmate. The silent lab made each blessing feel more out of place, until her Korean senior finally laughed at the … Read more
T1 and KT Rolster The world’s biggest esports stage is set. Two Korean titans will clash. The Summoner’s Cup awaits its rightful owner. This isn’t just another tournament—it’s history in the making. 대한민국 e스포츠의 자존심을 건 대결이 펼쳐집니다. “Faker”가 이끄는 T1과 베테랑 군단 KT 롤스터가 2025 리그 오브 레전드 월드 챔피언십 결승전에서 맞붙게 되었습니다. 중국 … Read more
Korea’s Value-First Approach to Cosmetics The Rise of Affordable Korean Beauty Korean beauty industry is experiencing a significant transformation, with major brands embracing a value-first philosophy that prioritizes affordability without compromising quality. The domestic cosmetics market is witnessing an unprecedented shift toward budget-friendly products, driven by both consumer demand and strategic business positioning. 한국 뷰티 … Read more
Global K-Pop Star’s Cultural Contribution “JENNIE”, a member of the iconic K-pop girl group BLACKPINK and solo artist, has unveiled a new Korean font called ‘ZEN SERIF’ to commemorate Hangeul Day. This meaningful initiative represents her dedication to promoting Korean culture worldwide. “제니”가 한글날을 맞아 새로운 한글 폰트 ‘젠 세리프’를 선보였습니다. 이는 전 세계에 한국 … Read more