The Power of Persistence The Hidden Problem with Apple Devices in Korea For over 15 years, Apple’s “Find My” feature—which lets users track lost iPhones, AirPods, and AirTags—was quietly disabled in South Korea. Millions of Korean users couldn’t use this basic function, while the rest of the world took it for granted. Most people assumed … Read more
The Four-Day Workweek: From Fantasy to Serious Discussion The idea of a four-day workweek, once dismissed as unrealistic, is now gaining traction in Korea. Advocates emphasize the importance of leisure and quality of life, especially as Korea’s per capita income approaches $40,000. Opponents worry about decreased corporate competitiveness and productivity if working hours are reduced … Read more
More Than a Song, A Story of Seoul’s Transformation From Quiet District to Global Phenomenon Long before Psy’s “Gangnam Style” swept the world in 2012, Gangnam was quietly building its own reputation as a symbol of modern Seoul. In the 1990s, Gangnam was already becoming a hub for culture, fashion, and business, setting itself apart … Read more
Korea’s Bingsu Evolution From Street Treat to Status Symbol Traditional Korean shaved ice dessert has undergone a remarkable transformation in recent years, evolving from a humble summer refreshment into a lavish indulgence served in five-star settings. What once cost just a few thousand won at neighborhood cafés now commands prices approaching 150,000 won at luxury … Read more