Korea’s Fashion Giant Opens First Physical Store Big News for K-Beauty Fans! This is HUGE you guys! 🎉 Korea’s leading fashion platform Musinsa is finally taking its beauty business into the real world! After dominating the online space, Musinsa Beauty is opening its very first physical store at the upcoming Musinsa Megastore Seongsu by the … Read more
How TirTir Became a Global K-Beauty Phenomenon Through Shade Diversity From Seoul Startup to Amazon’s Top Foundation Brand Can you believe a Korean cushion foundation topped Amazon’s entire foundation category?! 🏆✨ TirTir, a Seoul-based brand founded in 2017, made history in 2024 when its Mask Fit Red Cushion became the first Korean cushion to achieve … Read more
From Scalp to Toenails A New Kind of Travel Experience Is Taking Over Type “glow up” into social media and thousands of dramatic before-and-after clips appear! Travelers are flying to South Korea and returning with clearer skin, healthier hair, and a totally polished look. What once centered on shopping and food has evolved into something … Read more
The Future of Korea’s Creator Economy and K-Beauty A Dazzling Night at Dongdaemun Design Plaza The “Dongdaemun Design Plaza” pulsed with electric energy as hundreds of influencers, models, and actors converged for “Seoul Vibe.” Decked out in glamorous styles, roughly 450 attendees turned the venue into a spectacular showcase of Seoul’s thriving creator economy. This … Read more
Learning from K-beauty’s Challenges The New Wave of Korean Style The Korean Wave is shifting gears in China. While K-beauty faces headwinds, Korean fashion is making serious waves among young Chinese consumers. Korean apparel exports to China jumped 45% from $375 million in 2020 to $545 million in 2024, showing impressive momentum. 한류가 중국에서 새로운 … Read more