Learning from K-beauty’s Challenges The New Wave of Korean Style The Korean Wave is shifting gears in China. While K-beauty faces headwinds, Korean fashion is making serious waves among young Chinese consumers. Korean apparel exports to China jumped 45% from $375 million in 2020 to $545 million in 2024, showing impressive momentum. 한류가 중국에서 새로운 … Read more
White House Press Secretary’s K-Beauty Shopping Goes Viral White House spokesperson “Karoline Leavitt” just proved that K-beauty’s global appeal knows no borders. During President Trump’s state visit to South Korea, the 28-year-old press secretary shared her Korean skincare haul on Instagram, sparking excitement across social media platforms. 백악관 대변인 “Karoline Leavitt”이 한국 방문 중 K-뷰티 … Read more
The Rise of New K-Beauty Titans: How Three Young CEOs Are Reshaping Korea’s Beauty Industry The Fall of Traditional Beauty Giants The Korean beauty industry is witnessing a dramatic shift as traditional powerhouses lose their dominance. Companies like Amorepacific, LG Household & Health Care, and Aekyung Industrial, once considered the untouchable giants of K-beauty, are … Read more
In the Land of Skincare: The Challenges of Finding Real Skin Doctors in Korea The Boom of Dermatological Treatments South Korea has become a global hub for dermatological and cosmetic skin treatments, attracting hundreds of thousands of international visitors seeking procedures. In 2023, over one-third of all foreign patients visiting Korea wanted skin treatments, and … Read more
K-Beauty’s New Delivery Revolution: Inside Olive Young’s Urban Fulfillment Centers The Rise of Smart Urban Warehouses The country that gave the world “K-beauty” is not only a leading beauty producer but also a master of swift delivery, reaching customers within hours—sometimes within just one. At the center of this transformation is “Olive Young,” Korea’s largest … Read more