How Hanam Pig Farm Broke the 15-Year Curse of Korean BBQ Franchises The Challenge That Everyone Said Was Impossible There’s a saying in Korea: “BBQ franchises don’t last long.” Unlike chicken restaurants that use processed meat, BBQ restaurants using raw pork face huge challenges in maintaining consistent quality across locations. While many famous Korean BBQ … Read more
Perplexity Opens First AI Cafe in Seoul: When Technology Meets Coffee Culture The Quiet Revolution of AI Integration Perplexity, an emerging AI search company positioning itself as a Google alternative, has quietly opened its first physical space in Seoul’s upscale Cheongdam-dong district. Cafe Curious, which opened on September 3, 2025, represents a subtle yet strategic … Read more
Korean Baseball’s Cultural Revolution: Beyond the Game Record-Breaking Attendance Numbers Korean Professional Baseball (KBO) has achieved remarkable success in 2024, surpassing 10.9 million spectators as of September 5th. This milestone marks the second consecutive year of breaking attendance records, demonstrating the unprecedented popularity of baseball in South Korea. 2024년 한국 프로야구는 9월 5일 기준 1,090만 … Read more
The Rise of New K-Beauty Titans: How Three Young CEOs Are Reshaping Korea’s Beauty Industry The Fall of Traditional Beauty Giants The Korean beauty industry is witnessing a dramatic shift as traditional powerhouses lose their dominance. Companies like Amorepacific, LG Household & Health Care, and Aekyung Industrial, once considered the untouchable giants of K-beauty, are … Read more
How KPop Demon Hunters Redefines Korean Content for the World The Rise of Transnational K-Content The success of “KPop Demon Hunters” on Netflix marks a watershed moment for Korean-themed entertainment, elevating it to new heights on a global stage. For the first time, this animated film topped the global charts in both English and non-English … Read more