Korea’s Manufacturing Giants Win Gen Z Through Digital Storytelling The Great Transformation of Heavy Industry Korea’s traditional manufacturing sector is undergoing a digital revolution. Shipbuilders, steelmakers, and automakers are now competing with IT startups for millennial and Gen Z talent by embracing memes, mascots, and viral content instead of relying solely on legacy brand power. … Read more
Convenience or New Social Obligation? The Digital Gifting Boom in Korea Digital gifting has become a defining trend among young Koreans, especially Generation Z. What started as a simple, convenient way to send small tokens of appreciation has rapidly evolved into a widespread cultural phenomenon. With the integration of gifting features in popular messaging apps, … Read more
Why Gen Z Women Are Ditching High Heels for Good Changing Definitions of Femininity For many years, high heels were seen as a symbol of femininity, adulthood, and even professionalism. They were considered essential for women wanting to look mature, elegant, and confident. However, among Generation Z women, this perception is rapidly changing. Many now … Read more
How Gen Z is Embracing Classical Music From Elite Hobby to Trendy Choice Classical music, once seen as an exclusive pastime for older generations, is now becoming a hip trend among Gen Z. Social media platforms like YouTube, TikTok, and Instagram have played a crucial role in making classical music more accessible and appealing. Young … Read more