A New Face of Hallyu The Deepening Bond: K-Pop and Japan K-pop and Japan share a uniquely close relationship. Japan is not only Korea’s nearest neighbor but also the world’s second-largest music market, making it a crucial target for entertainment agencies. Over the years, various diplomatic shifts between the two countries have significantly influenced the … Read more
The Rise of Rash Guards in Korea In recent years, rash guards have become a staple of Korean beachwear. Unlike in many Western countries, where bikinis and revealing swimwear dominate, Korean beaches are filled with people wearing long-sleeved, brightly colored rash guards. This trend is so distinct that travelers can often identify Koreans abroad by … Read more
K-Beauty’s US Triumph and Tariff Challenge The Rise of K-Beauty in the US Market K-beauty has achieved a remarkable milestone by surpassing France to become the top cosmetics exporter to the United States in 2024. This achievement is a testament to the global influence of Korean culture, with K-pop, K-dramas, and innovative skincare routines captivating … Read more
Non-English Content Reshapes Streaming Dominance Introduction: New Dynamics in Streaming Netflix’s 2025 mid-year engagement report signals a significant shift in global streaming preferences, highlighting a wave of non-English content—especially from the UK, South Korea, and Scandinavia—now dominating viewership. With detailed tracking of hours viewed and views, the data from January to June 2025 offers a … Read more
A Shift in Youth Ambition Over the past decade, South Korea has witnessed a significant transformation in the ambitions and lifestyles of its young, unmarried population. More young adults are choosing to live with their parents, and a growing number are expressing less desire to participate in the workforce. This trend has profound implications for … Read more