The Battle for Soup Base Supremacy South Korea’s beloved instant noodle, ramyeon, is at the center of a heated rivalry between two of its biggest giants. Recently, “Samyang Foods” and “Nongshim” have begun fiercely competing over the acquisition of key sauce suppliers, each aiming to gain the upper hand in the secret world of soup … Read more
Insights into Korean Parenting Culture Why Head Shape Matters in Korea In Korea, parents pay special attention to their baby’s head shape from the earliest days. The idea is that infancy presents a unique window to encourage a round, gently protruding shape at the back of the head, which many believe will provide a more … Read more
The Rise of VR Concerts and the Immersive Future The Evolution of K-pop Concert Films K-pop is always at the forefront of entertainment innovation, and its concert films are no exception. From early 3D cinema experiences to today’s cutting-edge VR concerts, the genre continues to captivate global fans with novel technologies. K-pop은 오랫동안 엔터테인먼트 혁신의 … Read more
A Record Year for Korean Beverage Exports South Korea’s beverage industry is making significant strides on the international stage. In the first half of 2025, the country’s beverage exports soared to a record $409.81 million, marking a 3.9% increase compared to the previous year and a remarkable 27% rise from 2021. Non-fruit and vegetable beverages … Read more
Currency Changes and Economic Insights Making Sense of the Korean Won Exchange Rate Tracking the Korean won can be a challenging exercise, especially when news reports use words like “up” and “down” in confusing ways. The relationship between the won and the US dollar is especially tricky: as the value of the won changes, the … Read more