Fashion
The Rise of Rash Guards in Korea In recent years, rash guards have become a staple of Korean beachwear. Unlike in many Western countries, where bikinis and revealing swimwear dominate, Korean beaches are filled with people wearing long-sleeved, brightly colored rash guards. This trend is so distinct that travelers can often identify Koreans abroad by … Read more
K-Beauty’s US Triumph and Tariff Challenge The Rise of K-Beauty in the US Market K-beauty has achieved a remarkable milestone by surpassing France to become the top cosmetics exporter to the United States in 2024. This achievement is a testament to the global influence of Korean culture, with K-pop, K-dramas, and innovative skincare routines captivating … Read more
Korea Surpasses the US in Cosmetics Exports K-Beauty’s Global Rise: Korea Becomes the World’s Second-Largest Cosmetics Exporter South Korea has made a historic leap in the global cosmetics market, overtaking the United States to become the world’s second-largest cosmetics exporter, trailing only France. According to recent data, Korea exported $3.61 billion worth of cosmetics from … Read more
Changing Shopping Trends Among Foreign Tourists Recent data shows that foreign tourists in Korea are shifting their shopping habits. Instead of focusing mainly on duty-free stores, more visitors are now shopping at popular local retail chains like Musinsa, Olive Young, and Daiso. This change highlights how tourists are increasingly seeking the same affordable and trendy … Read more
Why Gen Z Women Are Ditching High Heels for Good Changing Definitions of Femininity For many years, high heels were seen as a symbol of femininity, adulthood, and even professionalism. They were considered essential for women wanting to look mature, elegant, and confident. However, among Generation Z women, this perception is rapidly changing. Many now … Read more