Fashion
The Psychology Behind Korea’s Monochrome Fashion Walking through the bustling streets of Seoul, you’ll notice something striking: a sea of black, white, and gray clothing dominating the urban landscape. This isn’t just a coincidence or a passing trend—it’s a reflection of deep-rooted cultural values and practical choices that define Korean fashion culture. 서울의 번화한 거리를 … Read more
Learning from K-beauty’s Challenges The New Wave of Korean Style The Korean Wave is shifting gears in China. While K-beauty faces headwinds, Korean fashion is making serious waves among young Chinese consumers. Korean apparel exports to China jumped 45% from $375 million in 2020 to $545 million in 2024, showing impressive momentum. 한류가 중국에서 새로운 … Read more
How “Young 40s” Became a Fashion Mockery in Korean Society The Rise and Fall of a Trend The term “young 40s” has undergone a dramatic transformation in Korean society. Originally coined in 2015 by trend consultant “Kim Yong-sub” as a positive label for Generation X embracing new challenges in their forties, it has now become … Read more
Korea’s Value-First Approach to Cosmetics The Rise of Affordable Korean Beauty Korean beauty industry is experiencing a significant transformation, with major brands embracing a value-first philosophy that prioritizes affordability without compromising quality. The domestic cosmetics market is witnessing an unprecedented shift toward budget-friendly products, driven by both consumer demand and strategic business positioning. 한국 뷰티 … Read more
Global K-Pop Star’s Cultural Contribution “JENNIE”, a member of the iconic K-pop girl group BLACKPINK and solo artist, has unveiled a new Korean font called ‘ZEN SERIF’ to commemorate Hangeul Day. This meaningful initiative represents her dedication to promoting Korean culture worldwide. “제니”가 한글날을 맞아 새로운 한글 폰트 ‘젠 세리프’를 선보였습니다. 이는 전 세계에 한국 … Read more