Entertainment, K-pop, K-drama, K-movie,
Building Symbiotic Partnerships with Global Streaming Giants The Crossroads of the Korean Drama Industry The Korean drama industry is facing a pivotal moment. As the global popularity of K-dramas continues to soar, industry leaders and experts are calling for urgent reforms to ensure that Korean production companies maintain their creative independence and intellectual property rights, … Read more
Can the Industry Survive Without Its Biggest Stars? The Current State of the K-pop Industry K-pop, once hailed as an unstoppable global phenomenon, is now facing a significant crisis. For the first time in a decade, record sales have dropped, signaling a turning point for the industry. In 2023, K-pop album sales exceeded 100 million … Read more
How Gen Z is Embracing Classical Music From Elite Hobby to Trendy Choice Classical music, once seen as an exclusive pastime for older generations, is now becoming a hip trend among Gen Z. Social media platforms like YouTube, TikTok, and Instagram have played a crucial role in making classical music more accessible and appealing. Young … Read more
From Fantasy Worlds to Real-Life Stories The Rise of Lore in K-pop K-pop has evolved beyond just music, embracing storytelling and fictional universes—known as “lore”—to define group identities and captivate fans. Since the 2010s, many groups have crafted intricate storylines, transforming their music videos and performances into immersive experiences that go far beyond the stage. … Read more
“Maybe Happy Ending” and Its Historic Tony Awards A New Chapter for Korean Musicals on the Global Stage The Korean original musical “Maybe Happy Ending” made history by sweeping six awards at the prestigious Tony Awards, including Best Musical. This achievement is even more remarkable considering it was nominated in ten categories, the most for … Read more