Culture
Encouraging Customers to Leave Home Offices Starbucks Korea’s Policy Shift Starbucks Korea recently announced a new policy aiming to reduce the use of home office setups inside its stores. Customers are being asked to leave desktop computers, printers, and other office equipment at home rather than bringing them to Starbucks outlets. This marks a notable … Read more
Insights into Korean Parenting Culture Why Head Shape Matters in Korea In Korea, parents pay special attention to their baby’s head shape from the earliest days. The idea is that infancy presents a unique window to encourage a round, gently protruding shape at the back of the head, which many believe will provide a more … Read more
Why Ordinary Days Are the New Happiness in Korea The Rise of “A Very Ordinary Day” There is a subtle but powerful lifestyle shift sweeping through South Korea. The keyword “aboha”—meaning “a very ordinary day”—is redefining the way many people view happiness and routine. Rather than chasing extravagant or trend-driven experiences, more Koreans are now … Read more
Economic Impact and Future Strategies Korea’s Tourism Boom: A Historic Milestone South Korea is on the verge of a historic achievement in its tourism sector, with projections indicating that the number of foreign tourists visiting the country will surpass 20 million for the first time this year. This remarkable growth is expected to inject new … Read more
Health, Culture, and Controversy The Viral Debate: Are Sun Umbrellas About Skin Color? The use of sun umbrellas, or parasols, has recently become a topic of heated discussion, especially after a viral TikTok video sparked controversy by questioning the motivation behind their popularity in Asia. The creator suggested that the widespread use of parasols in … Read more