Culture
How Much Is Enough? Koreans Want 5.2 Billion Won Lotto Jackpot Koreans Dream Bigger Than Ever Before The dream is getting bigger! A recent survey by the “Korea Institute of Public Finance” revealed that South Koreans now believe a jackpot of 5.2 billion won ($3.55 million) is the appropriate amount for “Lotto 6/45” — Korea’s … Read more
Korea, Japan, and Indonesia Lead Global Consumption Asia Continues to Dominate K-Pop Viewership The numbers are in and they’re incredible! According to year-end data from K-Pop Radar, South Korea, Japan, and Indonesia remain the world’s three largest K-pop markets in 2025. The analysis tracked artists’ YouTube views throughout the entire year, revealing fascinating shifts in … Read more
How Social Media is Changing Ramyeon Culture The Rise of Buldak Miyeok Tang Myeon Imagine combining Korea’s spiciest instant noodles with traditional seaweed soup. Sounds crazy, right? But this unexpected fusion, known as Buldak miyeok tang myeon, has become one of South Korea’s hottest food trends. Consumers are experimenting in their own kitchens, creating recipes … Read more
“Halmaenial Desserts”: Why Korean Youth Are Obsessing Over Grandma’s Treats Traditional Sweets Get a Modern Makeover Something amazing is happening in Korea right now! Young adults in their 20s and 30s are lining up at rice cake shops and yakgwa specialty stores. These aren’t your typical trendy cafes – they serve what’s being called “halmaenial … Read more
How Dubai-Style Cookies Conquered Korea’s Dessert Scene From Café Counters to Luxury Hotels The hottest dessert trend is literally taking over Korea right now! “Dujjonku” – short for “Dubai chewy cookie” – has exploded from small café counters to the menus of five-star hotels. At “Pierre Gagnaire à Séoul” in Lotte Hotel Seoul, dujjonku-inspired petit … Read more