Culture
Building a Symbiotic Future Introduction The Korean drama industry is experiencing a pivotal moment as it navigates the challenges and opportunities presented by global streaming services. Industry experts and leaders are calling for significant reforms to ensure the sustainability and continued global influence of Korean content. This article explores the current state of the K-drama … Read more
Convenience or New Social Obligation? The Digital Gifting Boom in Korea Digital gifting has become a defining trend among young Koreans, especially Generation Z. What started as a simple, convenient way to send small tokens of appreciation has rapidly evolved into a widespread cultural phenomenon. With the integration of gifting features in popular messaging apps, … Read more
Museum Goods, Glamping, and Vintage Shopping Introduction: Unveiling Seoul’s Hidden Gems Seoul is a city where tradition and modernity blend seamlessly, offering countless opportunities for unique experiences. From exclusive museum goods inspired by Korean heritage to glamping in the mountains and vintage shopping in Hongdae, there’s something for everyone seeking a memorable adventure. 서울은 전통과 … Read more
From Ghost Stories to K-pop: The Rise of the Saja Boys The recent debut of the “Saja Boys,” a fictional K-pop group from the Netflix animated film “K-pop Demon Hunters,” has sparked widespread recognition and discussion among Korean viewers. Their striking appearance—floor-length black hanbok, wide-brimmed hats, and pale, painted faces—immediately evokes the image of the … Read more
Changing Shopping Trends Among Foreign Tourists Recent data shows that foreign tourists in Korea are shifting their shopping habits. Instead of focusing mainly on duty-free stores, more visitors are now shopping at popular local retail chains like Musinsa, Olive Young, and Daiso. This change highlights how tourists are increasingly seeking the same affordable and trendy … Read more