Culture
Why South Korea Loves (and Hates) Generational Labels Like MZ and Young Forty The Viral Power of Marketing Terms In Korea, it doesn’t really matter if a generational label is accurate. It just needs to go viral! 📈 From “MZ Generation” to the recent “Young Forty,” these terms almost always start as marketing buzzwords. But … Read more
Changing Hearts and Homes Breaking the Silence of Nonmarital Births Can we talk about how much courage it takes to choose motherhood against all odds? 🤱✨ In South Korea, the topic of nonmarital births has long been a major taboo, often viewed as a source of family shame. But stories like “Yoo Eun-a’s” are changing … Read more
ARMY from All Over the World Heading to Gwanghwamun! The Mysterious Red Letter that Shook 78 Million Fans OMG, did you guys see the red letter?! ✉️✨ On New Year’s Day, thousands of lucky fans received a postcard from BTS with a mysterious date: “2026.03.20.” It literally sent the 78 million-strong ARMY into a total … Read more
A Disturbing New Trend Sparks Controversy What Are These Dating Auctions? Okay, this is seriously concerning! 😰 A new trend has emerged in South Korea’s livestreaming scene that’s raising major red flags. People are literally auctioning off the “rights” to date women through YouTube livestreams. Think of it like charity dating auctions where celebrities participate, … Read more
Where Tradition Meets Modern Etiquette The Heart of Korean Funerals When “Oh Myung-ah’s” grandmother passed away at 93, family friends drove an hour from Seoul to Incheon—not because they knew her well, but to support the grieving family. This perfectly captures what makes Korean funerals unique: they’re centered on comforting the living. “Oh Myung-ah” 할머니께서 … Read more