Culture
Why Koreans Don’t Say “Bless You” After Sneezing Cultural Differences in Simple Gestures “Nisa Sermchaiwong”, an American student in Seoul, felt increasingly awkward as she whispered “bless you” for the fifth time to her sneezing classmate. The silent lab made each blessing feel more out of place, until her Korean senior finally laughed at the … Read more
South Korea’s Military Faces Growing Diversity Challenge The Rising Tide of Multicultural Soldiers South Korea’s armed forces are witnessing a remarkable demographic shift. What started with just 51 soldiers from mixed ethnic backgrounds in 2010 has exploded to approximately 5,000 in 2025, and projections suggest this number will nearly double to 9,700 by 2031. 한국 … Read more
Cultural Traditions Meet Global Expectations The Art of Subtle Romance in K-Dramas Korean dramas have mastered romance through suggestion rather than explicit depiction. Unlike Western series that show physical intimacy directly onscreen, K-dramas treat these moments as emotional milestones. A kiss followed by fading lights, or a morning-after scene with characters sharing a blanket – … Read more
When Fan Culture Goes Too Far The airport scene has become a battlefield. When celebrities appear, people push each other, get tangled up, and even fall over. This isn’t a new phenomenon, but as K-pop idols depart en masse for overseas events, the situation has escalated to the point where people say “you could die … Read more
Travel Before Parenthood Growing Popularity of Prenatal Travel Babymoons have become a modern rite of passage for Korean couples. More than 831,000 posts flood Instagram under this hashtag, showcasing expectant parents’ adventures before their lives transform forever. Travel agencies now design specialized packages minimizing physical strain while maximizing comfort. 베이비문은 한국 부부들 사이에서 현대적인 통과의례가 … Read more