How TirTir Became a Global K-Beauty Phenomenon Through Shade Diversity

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How TirTir Became a Global K-Beauty Phenomenon Through Shade Diversity From Seoul Startup to Amazon’s Top Foundation Brand Can you believe a Korean cushion foundation topped Amazon’s entire foundation category?! 🏆✨ TirTir, a Seoul-based brand founded in 2017, made history in 2024 when its Mask Fit Red Cushion became the first Korean cushion to achieve … Read more

The Ultimate Korean Glow-Up Trip

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From Scalp to Toenails A New Kind of Travel Experience Is Taking Over Type “glow up” into social media and thousands of dramatic before-and-after clips appear! Travelers are flying to South Korea and returning with clearer skin, healthier hair, and a totally polished look. What once centered on shopping and food has evolved into something … Read more

K-Pop Concert Ticket Prices

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How Much Is Too Much for Fans? BTS Arirang Tour Sparks Ticket Price Debate OMG the BTS “Arirang” world tour presale was absolutely INSANE! 🎫🔥 Over 100,000 fans flooded the online queue within moments when tickets dropped on Thursday. All three Goyang concerts in April sold out instantly — this is BTS’s first world tour … Read more

Lotte Hotels Goes Sci-Fi

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Humanoid Robots Coming to Korean Hospitality by 2030 Korea’s First Hotel Group Joins National Robot Project This is HUGE news for the future of hospitality! “Lotte Hotels & Resorts” has become the first Korean hotel group to join a government-backed humanoid robot development program. Selected as lead operator in the Ministry of Trade, Industry and … Read more

Korea’s Spicy Food Obsession

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From Mild Kick to Painful Relief The Modern Korean’s Spicy Escape When work stress peaks, discipline vanishes for many Korean office workers. “Kang Hye-mee,” a 33-year-old professional, normally maintains a healthy diet with salads and protein shakes. But when difficult days arrive, she reaches for extra-spicy tteokbokki. Her tongue burns, she sweats, and her stomach … Read more