Transforming Public Transit Payments in Korea Introduction: A New Era for Public Transit Payments The integration of Apple Pay with Tmoney marks a revolutionary step for public transportation users in Korea. With this advancement, iPhone and Apple Watch users can now ride buses and subways nationwide simply by tapping their device, eliminating the need for … Read more
A New Face of Hallyu The Deepening Bond: K-Pop and Japan K-pop and Japan share a uniquely close relationship. Japan is not only Korea’s nearest neighbor but also the world’s second-largest music market, making it a crucial target for entertainment agencies. Over the years, various diplomatic shifts between the two countries have significantly influenced the … Read more
The Rise of Rash Guards in Korea In recent years, rash guards have become a staple of Korean beachwear. Unlike in many Western countries, where bikinis and revealing swimwear dominate, Korean beaches are filled with people wearing long-sleeved, brightly colored rash guards. This trend is so distinct that travelers can often identify Koreans abroad by … Read more
K-Beauty’s US Triumph and Tariff Challenge The Rise of K-Beauty in the US Market K-beauty has achieved a remarkable milestone by surpassing France to become the top cosmetics exporter to the United States in 2024. This achievement is a testament to the global influence of Korean culture, with K-pop, K-dramas, and innovative skincare routines captivating … Read more
Non-English Content Reshapes Streaming Dominance Introduction: New Dynamics in Streaming Netflix’s 2025 mid-year engagement report signals a significant shift in global streaming preferences, highlighting a wave of non-English content—especially from the UK, South Korea, and Scandinavia—now dominating viewership. With detailed tracking of hours viewed and views, the data from January to June 2025 offers a … Read more