A Shift in Youth Ambition Over the past decade, South Korea has witnessed a significant transformation in the ambitions and lifestyles of its young, unmarried population. More young adults are choosing to live with their parents, and a growing number are expressing less desire to participate in the workforce. This trend has profound implications for … Read more
Why the World Is Obsessed The Rise of “Korean Syrup” on YouTube In recent months, a video featuring a foreigner carefully layering strawberries and sugar in a jar has exploded in popularity, surpassing 100 million views. The video’s title, “Korean Strawberry Syrup,” sparked global curiosity. What seemed like a simple homemade fruit preserve suddenly became … Read more
What It Means and Why It Matters Introduction: A New Era for YouTube Subscriptions in Korea Google has announced the upcoming launch of YouTube Premium Lite in Korea, a move that signals a major shift in the video streaming market. This separate tier will deliver ad-free viewing without YouTube Music, designed explicitly to address growing … Read more
Introduction: Enhancing Tourist Experience in Seoul Seoul has introduced a new QR code-based survey system to make it easier for international travelers to report unfair taxi practices. This initiative aims to ensure that visitors enjoy safe and reliable transportation while visiting the city. 서울시는 외국인 관광객들이 불공정한 택시 관행을 신고할 수 있도록 QR코드 기반의 설문 … Read more
A Guide to Karrot and Junggonara The Rise of Secondhand Culture in Korea In Korea, the culture of buying and selling secondhand goods has evolved rapidly, especially in urban areas where traditional garage sales and thrift shops are rare. Instead, people turn to digital platforms to find bargains and give new life to pre-owned items. … Read more