White House Press Secretary’s K-Beauty Shopping Goes Viral White House spokesperson “Karoline Leavitt” just proved that K-beauty’s global appeal knows no borders. During President Trump’s state visit to South Korea, the 28-year-old press secretary shared her Korean skincare haul on Instagram, sparking excitement across social media platforms. 백악관 대변인 “Karoline Leavitt”이 한국 방문 중 K-뷰티 … Read more
K-Beauty’s New Delivery Revolution: Inside Olive Young’s Urban Fulfillment Centers The Rise of Smart Urban Warehouses The country that gave the world “K-beauty” is not only a leading beauty producer but also a master of swift delivery, reaching customers within hours—sometimes within just one. At the center of this transformation is “Olive Young,” Korea’s largest … Read more
Changing Shopping Trends Among Foreign Tourists Recent data shows that foreign tourists in Korea are shifting their shopping habits. Instead of focusing mainly on duty-free stores, more visitors are now shopping at popular local retail chains like Musinsa, Olive Young, and Daiso. This change highlights how tourists are increasingly seeking the same affordable and trendy … Read more