Nongshim’s K-pop Strategy
How Korean Culture Fuels Global Noodle Dominance The Power of Cultural Fusion Nongshim, Korea’s instant noodle giant, just proved something brilliant: mixing K-pop with ramyun isn’t just smart—it’s unstoppable. The company’s crushing it in global markets by partnering with animated hit “KPop Demon Hunters” and girl group “aespa,” turning cultural phenomena into serious business wins. … Read more