music industry

Is K-pop’s Global Strategy Backfiring?

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Understanding the Domestic Decline Introduction: K-pop’s Global Rise and Homefront Troubles As K-pop’s global presence continues to expand with Billboard-topping hits and worldwide tours, a pressing question emerges: is this international success coming at the cost of its domestic influence? While K-pop groups captivate audiences across the US, Europe, and Southeast Asia, industry experts and … Read more

The Everyday Presence of Japanese Idols in K-Pop

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A New Face of Hallyu The Deepening Bond: K-Pop and Japan K-pop and Japan share a uniquely close relationship. Japan is not only Korea’s nearest neighbor but also the world’s second-largest music market, making it a crucial target for entertainment agencies. Over the years, various diplomatic shifts between the two countries have significantly influenced the … Read more