Learning from K-beauty’s Challenges The New Wave of Korean Style The Korean Wave is shifting gears in China. While K-beauty faces headwinds, Korean fashion is making serious waves among young Chinese consumers. Korean apparel exports to China jumped 45% from $375 million in 2020 to $545 million in 2024, showing impressive momentum. 한류가 중국에서 새로운 … Read more
Changing Shopping Trends Among Foreign Tourists Recent data shows that foreign tourists in Korea are shifting their shopping habits. Instead of focusing mainly on duty-free stores, more visitors are now shopping at popular local retail chains like Musinsa, Olive Young, and Daiso. This change highlights how tourists are increasingly seeking the same affordable and trendy … Read more
One Size Does Not Fit All The Reality of Free Size Clothing The term “free size” is widely used in Korean fashion, but it often causes frustration for many consumers. Free size refers to clothing that comes in only one size, but this does not mean it fits everyone. Many shoppers, like Choi A-ra, have … Read more