A New Face of Hallyu The Deepening Bond: K-Pop and Japan K-pop and Japan share a uniquely close relationship. Japan is not only Korea’s nearest neighbor but also the world’s second-largest music market, making it a crucial target for entertainment agencies. Over the years, various diplomatic shifts between the two countries have significantly influenced the … Read more
Introduction: The Unique World of K-pop Training Academies Korea’s private academies, known as hagwons, are famous for their intense academic preparation. Yet, beyond math and English, some hagwons are the starting point for future K-pop stars. These academies are where dreams of stardom begin, blending rigorous training with the hopes of making it big in … Read more
From Ghost Stories to K-pop: The Rise of the Saja Boys The recent debut of the “Saja Boys,” a fictional K-pop group from the Netflix animated film “K-pop Demon Hunters,” has sparked widespread recognition and discussion among Korean viewers. Their striking appearance—floor-length black hanbok, wide-brimmed hats, and pale, painted faces—immediately evokes the image of the … Read more
The Commodification of Fandom The Rise of Paid Communication Platforms K-pop fandom has evolved dramatically over the past decade, with the introduction of paid communication platforms fundamentally changing the way fans interact with their idols. Today, platforms such as Bubble, Phoning, and Fromm allow fans to pay a monthly fee to receive messages from their … Read more
Can the Industry Survive Without Its Biggest Stars? The Current State of the K-pop Industry K-pop, once hailed as an unstoppable global phenomenon, is now facing a significant crisis. For the first time in a decade, record sales have dropped, signaling a turning point for the industry. In 2023, K-pop album sales exceeded 100 million … Read more