From K-Culture to Premium Experiences The Rise of Luxury Tourism in Korea Korea is experiencing a remarkable transformation in its tourism landscape, evolving from a traditional sightseeing destination to a premium luxury travel hub. The shift reflects a global trend where travelers seek authentic, distinctive experiences rather than conventional package tours. 한국이 전통적인 관광지에서 프리미엄 … Read more
How KPop Demon Hunters Redefines Korean Content for the World The Rise of Transnational K-Content The success of “KPop Demon Hunters” on Netflix marks a watershed moment for Korean-themed entertainment, elevating it to new heights on a global stage. For the first time, this animated film topped the global charts in both English and non-English … Read more
Global and Local Chains Heat Up Competition The Rise of the Korean Burger Market Korea’s craving for burgers is quickly turning what was once an occasional treat into a staple of the weekly diet. In fact, research shows the local burger market has grown from 2.1 trillion won in 2014 to an estimated 5 trillion … Read more
The Urgent Need for Korean E-Commerce Reform The Global Power of Korean Culture Korean cultural products, such as the animated film “KPop Demon Hunters,” are making waves across the globe, topping streaming charts and inspiring international fans to seek out Korean goods linked to their favorite shows and films. 한국의 문화 콘텐츠, 예를 들어 “KPop … Read more