White House Press Secretary’s K-Beauty Shopping Goes Viral White House spokesperson “Karoline Leavitt” just proved that K-beauty’s global appeal knows no borders. During President Trump’s state visit to South Korea, the 28-year-old press secretary shared her Korean skincare haul on Instagram, sparking excitement across social media platforms. 백악관 대변인 “Karoline Leavitt”이 한국 방문 중 K-뷰티 … Read more
The Rise of New K-Beauty Titans: How Three Young CEOs Are Reshaping Korea’s Beauty Industry The Fall of Traditional Beauty Giants The Korean beauty industry is witnessing a dramatic shift as traditional powerhouses lose their dominance. Companies like Amorepacific, LG Household & Health Care, and Aekyung Industrial, once considered the untouchable giants of K-beauty, are … Read more
In the Land of Skincare: The Challenges of Finding Real Skin Doctors in Korea The Boom of Dermatological Treatments South Korea has become a global hub for dermatological and cosmetic skin treatments, attracting hundreds of thousands of international visitors seeking procedures. In 2023, over one-third of all foreign patients visiting Korea wanted skin treatments, and … Read more
K-Beauty’s New Delivery Revolution: Inside Olive Young’s Urban Fulfillment Centers The Rise of Smart Urban Warehouses The country that gave the world “K-beauty” is not only a leading beauty producer but also a master of swift delivery, reaching customers within hours—sometimes within just one. At the center of this transformation is “Olive Young,” Korea’s largest … Read more
K-Beauty’s US Triumph and Tariff Challenge The Rise of K-Beauty in the US Market K-beauty has achieved a remarkable milestone by surpassing France to become the top cosmetics exporter to the United States in 2024. This achievement is a testament to the global influence of Korean culture, with K-pop, K-dramas, and innovative skincare routines captivating … Read more