Korean Fashion’s Rising Star in China
Learning from K-beauty’s Challenges The New Wave of Korean Style The Korean Wave is shifting gears in China. While K-beauty faces headwinds, Korean fashion is making serious waves among young Chinese consumers. Korean apparel exports to China jumped 45% from $375 million in 2020 to $545 million in 2024, showing impressive momentum. 한류가 중국에서 새로운 … Read more