fan engagement

K-Pop’s Future

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AI, Gen Z, and the Rise of Zalpha Pop The Visionary Behind K-Pop Evolution “Lee Soo-man”, the founder of SM Entertainment and current visionary leader at A2O Entertainment, continues to reshape the global music landscape. His Culture Technology (CT) system has produced legendary acts including H.O.T., S.E.S., BoA, TVXQ, Super Junior, Girls’ Generation, NCT, and … Read more

The Evolution of K-pop Lore

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From Fantasy Worlds to Real-Life Stories The Rise of Lore in K-pop K-pop has evolved beyond just music, embracing storytelling and fictional universes—known as “lore”—to define group identities and captivate fans. Since the 2010s, many groups have crafted intricate storylines, transforming their music videos and performances into immersive experiences that go far beyond the stage. … Read more