Learning from K-beauty’s Challenges The New Wave of Korean Style The Korean Wave is shifting gears in China. While K-beauty faces headwinds, Korean fashion is making serious waves among young Chinese consumers. Korean apparel exports to China jumped 45% from $375 million in 2020 to $545 million in 2024, showing impressive momentum. 한류가 중국에서 새로운 … Read more
The Dark Side of Hallyu’s Global Success Rising Tide of Fake Merchandise The explosive popularity of K-pop worldwide has brought an unexpected challenge—a massive surge in counterfeit merchandise flooding Korea’s domestic market. Recent data reveals a shocking truth that’s shaking up the entertainment industry. K-pop의 세계적인 인기가 예상치 못한 도전을 가져왔습니다. 바로 한국 시장을 범람하는 … Read more
A Threat to Korea’s Fashion Market The Rise of Chinese Apparel in Korea In recent years, Korea has experienced an unprecedented influx of low-cost clothing originating from China. Imports have surged, with Korea bringing in billions of dollars’ worth of apparel from China, marking a significant increase compared to previous years. This rapid escalation can … Read more
K-Beauty’s US Triumph and Tariff Challenge The Rise of K-Beauty in the US Market K-beauty has achieved a remarkable milestone by surpassing France to become the top cosmetics exporter to the United States in 2024. This achievement is a testament to the global influence of Korean culture, with K-pop, K-dramas, and innovative skincare routines captivating … Read more