The Rise of Chinese Bubble Tea Chains in Korea
The Rise of Chinese Bubble Tea Chains in Korea Milk Tea Resurgence in Korea In recent years, Chinese bubble tea chains have gradually made their way into Korea’s competitive café market, which has long been dominated by coffee. Brands such as “Chagee,” “Mixue,” “ChaPanda,” and “Heytea” are reshaping the beverage landscape by appealing to younger, … Read more