Why Young Koreans Are Obsessing Over Becoming Flight Attendants

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Why Young Koreans Are Obsessing Over Becoming Flight Attendants The Dream Job Everyone Wants The competition is absolutely insane! Estimates say roughly 17,000 people applied to “Korean Air” in 2010, yet fewer than 150 were hired — an acceptance rate under 1 percent! Today’s applicant pool could be as high as 20,000. Many compare the … Read more

The Obsession with Youth

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How Korea Confronts Aging Age and Appearance in Everyday Life In Korea, age is more than just a number—it shapes social interactions and expectations. When meeting someone new, Koreans often exchange ages to determine the proper use of honorifics and establish social roles. Complimenting someone for looking younger than their age is common, regardless of … Read more

Free Size in Korean Fashion

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One Size Does Not Fit All The Reality of Free Size Clothing The term “free size” is widely used in Korean fashion, but it often causes frustration for many consumers. Free size refers to clothing that comes in only one size, but this does not mean it fits everyone. Many shoppers, like Choi A-ra, have … Read more