Stereotypes, Realities, and the Digital Divide The Stereotype of Gen Z at Work Stories about Generation Z workers in Korea have become almost legendary in offices, often painting them as unprofessional or difficult. Viral social media posts and comedy sketches like SNL Korea’s “MZ Office” exaggerate these images, showing young employees filming TikToks at meetings … Read more
Understanding Everyday Subway Encounters For many foreigners, riding the subway in Seoul can be a surprising experience. People often bump into each other or push past without a word of apology, which might seem rude at first glance. However, in Korea, unintentional minor physical contact is generally accepted, and a simple nod or brief “excuse … Read more
One Size Does Not Fit All The Reality of Free Size Clothing The term “free size” is widely used in Korean fashion, but it often causes frustration for many consumers. Free size refers to clothing that comes in only one size, but this does not mean it fits everyone. Many shoppers, like Choi A-ra, have … Read more
The Reality Behind K-Drama Stereotypes Many foreigners expect Koreans to be outgoing and friendly, influenced by the lively social scenes in K-dramas. However, real-life experiences often differ. For example, Ava Miller, an Australian visitor, found that locals in Seoul were reserved and seldom engaged in casual conversation, even in social spaces like hostels or cafes. … Read more
The Power of Persistence The Hidden Problem with Apple Devices in Korea For over 15 years, Apple’s “Find My” feature—which lets users track lost iPhones, AirPods, and AirTags—was quietly disabled in South Korea. Millions of Korean users couldn’t use this basic function, while the rest of the world took it for granted. Most people assumed … Read more