How Korean Gen Z is Transforming Drinking Culture Breaking with Tradition: New Drinking Norms Younger Koreans are redefining traditional drinking norms. In Korea, drinking with elders or seniors, whether at work, school, or social gatherings, has long involved strict etiquette—like pouring drinks with both hands, keeping your glass lower than a senior’s, and promptly refilling … Read more
Korea’s Child Vaccination Rates Lead Globally: What Parents Need to Know The State of Childhood Vaccination in Korea Korea stands out as one of the world leaders in childhood vaccination coverage. In 2023, the full vaccination rates for children were exceptional, with 93.3% for 1-year-olds, 93.6% for 2-year-olds, 88.7% for 3-year-olds, and 89.4% for 6-year-olds. … Read more
From Glory of BTS to Legal Battles: The Challenges Facing “Bang Si-hyuk” “Bang Si-hyuk,” the founder and chairman of Hybe, once hailed as a pioneer of the K-pop industry thanks to the unprecedented global success of BTS, is now embroiled in a serious legal controversy. His company Hybe faces intense scrutiny amid allegations of stock … Read more
K-Beauty’s New Delivery Revolution: Inside Olive Young’s Urban Fulfillment Centers The Rise of Smart Urban Warehouses The country that gave the world “K-beauty” is not only a leading beauty producer but also a master of swift delivery, reaching customers within hours—sometimes within just one. At the center of this transformation is “Olive Young,” Korea’s largest … Read more
Global and Local Chains Heat Up Competition The Rise of the Korean Burger Market Korea’s craving for burgers is quickly turning what was once an occasional treat into a staple of the weekly diet. In fact, research shows the local burger market has grown from 2.1 trillion won in 2014 to an estimated 5 trillion … Read more