Why Fashion Brands Like Zara Are Opening Cafes in Seoul

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The Rise of Fashion Cafes: A New Retail Trend Fashion brands are transforming the way we shop by blending retail with lifestyle experiences, and nowhere is this trend more evident than in Seoul. Zara, a global fashion powerhouse, has recently opened its own cafe, Zacaffe, in the heart of Myeong-dong, one of Seoul’s most vibrant … Read more

K-Hiking

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Seoul’s Urban Mountains Become a Must-Visit Destination for Global Travelers The Rise of K-Hiking: A New Trend in Seoul Tourism K-hiking has rapidly emerged as one of the most popular activities for international tourists visiting Seoul. Once overshadowed by K-pop and K-dramas, hiking in Korea’s urban mountains is now a must-do experience, drawing visitors from … Read more

South Korea Considers Fishing Licenses for Hobbyist Anglers

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Introduction: A Turning Point for Recreational Fishing in Korea South Korea is currently at a crossroads regarding the management of recreational fishing. The government is actively considering the introduction of a licensing system for hobbyist anglers, a move that could reshape the landscape of fishing as a leisure activity. This proposal comes amid growing concerns … Read more

Gangnam Style

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More Than a Song, A Story of Seoul’s Transformation From Quiet District to Global Phenomenon Long before Psy’s “Gangnam Style” swept the world in 2012, Gangnam was quietly building its own reputation as a symbol of modern Seoul. In the 1990s, Gangnam was already becoming a hub for culture, fashion, and business, setting itself apart … Read more