Lifestyle
Landlords Demand Luxury Names or Walk Away The High-Stakes Battle Over Premium Brand Names Something dramatic is happening in Korea’s real estate market right now! Landlords are literally firing construction companies that refuse to use luxury brand names like “Acro,” “Le El,” “The H,” and “Summit” for new apartment complexes. They’re not backing down – … Read more
The Rise of Multiple Income Streams The New Reality of Working Life in Korea Real talk: one job just isn’t cutting it anymore for young Koreans! 💼💸 Meet “Kim,” a 30-year-old marketing professional who finishes her 9-to-6 job only to rush across Seoul to tutor students three evenings a week. With just 3 million won … Read more
Where Tradition Meets Modern Etiquette The Heart of Korean Funerals When “Oh Myung-ah’s” grandmother passed away at 93, family friends drove an hour from Seoul to Incheon—not because they knew her well, but to support the grieving family. This perfectly captures what makes Korean funerals unique: they’re centered on comforting the living. “Oh Myung-ah” 할머니께서 … Read more
How Much Is Enough? Koreans Want 5.2 Billion Won Lotto Jackpot Koreans Dream Bigger Than Ever Before The dream is getting bigger! A recent survey by the “Korea Institute of Public Finance” revealed that South Koreans now believe a jackpot of 5.2 billion won ($3.55 million) is the appropriate amount for “Lotto 6/45” — Korea’s … Read more
Why Young Koreans Are Obsessing Over Becoming Flight Attendants The Dream Job Everyone Wants The competition is absolutely insane! Estimates say roughly 17,000 people applied to “Korean Air” in 2010, yet fewer than 150 were hired — an acceptance rate under 1 percent! Today’s applicant pool could be as high as 20,000. Many compare the … Read more