Lifestyle
Korea’s Value-First Approach to Cosmetics The Rise of Affordable Korean Beauty Korean beauty industry is experiencing a significant transformation, with major brands embracing a value-first philosophy that prioritizes affordability without compromising quality. The domestic cosmetics market is witnessing an unprecedented shift toward budget-friendly products, driven by both consumer demand and strategic business positioning. 한국 뷰티 … Read more
Beyond Logic and Reason The Mystery of “Somehow I Like Him” The 1970s Korean song “The Man in a Yellow Shirt” revealed something profound about Korean culture that goes beyond simple attraction. The late literary critic “Lee O-young” observed that the song’s essence wasn’t about the yellow shirt at all, but rather the mysterious phrase … Read more
Perplexity Opens First AI Cafe in Seoul: When Technology Meets Coffee Culture The Quiet Revolution of AI Integration Perplexity, an emerging AI search company positioning itself as a Google alternative, has quietly opened its first physical space in Seoul’s upscale Cheongdam-dong district. Cafe Curious, which opened on September 3, 2025, represents a subtle yet strategic … Read more
Korean Baseball’s Cultural Revolution: Beyond the Game Record-Breaking Attendance Numbers Korean Professional Baseball (KBO) has achieved remarkable success in 2024, surpassing 10.9 million spectators as of September 5th. This milestone marks the second consecutive year of breaking attendance records, demonstrating the unprecedented popularity of baseball in South Korea. 2024년 한국 프로야구는 9월 5일 기준 1,090만 … Read more
Gen Z Consumers Drive ESG-Conscious Shopping Revolution The Rise of Value-Based Consumer Behavior Generation Z consumers are fundamentally transforming the retail landscape through value-based consumption patterns. This emerging trend represents a significant shift where purchasing decisions are increasingly driven by personal beliefs and social values rather than traditional factors like price or brand recognition alone. … Read more