The Hidden Cost of Validation

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Why Koreans Seek Group Acceptance The Social Media Approval Craze In Korea, social media is more than just a platform for sharing photos or updates—it’s a space where people seek validation for even the smallest decisions. From what to wear to a car test-drive to whether it’s okay to feel upset with a friend, Koreans … Read more

Facing Xenophobia in Korea

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The Unseen Challenge of a Changing Society The Invisible Problem of Xenophobia Xenophobia in South Korea is often dismissed or downplayed, especially in online spaces. Many Koreans believe that discrimination is either exaggerated or not as serious as in other countries. Comments on news articles frequently claim that racism is a global issue and that … Read more

Generation Z in Korean Workplaces

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Stereotypes, Realities, and the Digital Divide The Stereotype of Gen Z at Work Stories about Generation Z workers in Korea have become almost legendary in offices, often painting them as unprofessional or difficult. Viral social media posts and comedy sketches like SNL Korea’s “MZ Office” exaggerate these images, showing young employees filming TikToks at meetings … Read more

Why Minor Physical Contact is Tolerated in Korea

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Understanding Everyday Subway Encounters For many foreigners, riding the subway in Seoul can be a surprising experience. People often bump into each other or push past without a word of apology, which might seem rude at first glance. However, in Korea, unintentional minor physical contact is generally accepted, and a simple nod or brief “excuse … Read more

Why Koreans Avoid Small Talk with Strangers

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The Reality Behind K-Drama Stereotypes Many foreigners expect Koreans to be outgoing and friendly, influenced by the lively social scenes in K-dramas. However, real-life experiences often differ. For example, Ava Miller, an Australian visitor, found that locals in Seoul were reserved and seldom engaged in casual conversation, even in social spaces like hostels or cafes. … Read more