Breaking the Seven-Year Curse

How K-pop Groups Are Redefining Contract Renewals The Historical Seven-Year Curse K-pop fans once feared the dreaded “seven-year curse” that plagued the industry for decades. This phenomenon saw countless beloved groups disband or lose members upon reaching the seven-year contract limit.  수십 년간 K-pop 팬들을 괴롭혀온 ‘7년 징크스’는 많은 사랑받는 그룹들이 7년 계약 기한에 도달하면서 … Read more

NewJeans Tampering Scandal Shakes the Foundation of K-pop Industry

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Breaking K-pop Contract Battles The K-pop industry is facing an unprecedented crisis as major tampering disputes threaten its very foundation. From global sensations like “Fifty Fifty” to established groups like “NewJeans”, contract battles are exposing deep structural issues within the industry. K-pop 업계가 전례 없는 위기에 직면하고 있습니다. “Fifty Fifty”와 같은 글로벌 센세이션부터 “NewJeans”와 같은 … Read more

Seventeen Concert Safety Incident

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Seventeen Concert Safety Incident: What Happened at Incheon World Tour Opening Concert Fireworks Malfunction Injures Fans Seventeen’s highly anticipated world tour opening concert at Incheon Asiad Main Stadium experienced an unexpected safety incident when pyrotechnic equipment malfunctioned during the final performance segment. The incident occurred on Saturday evening when stage fireworks unexpectedly veered into the … Read more

Son Heung-min Dominates Korean Sports Star Brand Rankings Following LAFC Transfer

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Son Heung-min Dominates Korean Sports Star Brand Rankings Following LAFC Transfer Korean Soccer Star’s Rising Influence in Global Sports Market Son Heung-min has solidified his position as Korea’s most influential sports personality, topping the brand reputation rankings in August 2025. His recent transfer to Major League Soccer’s Los Angeles FC has significantly boosted his public … Read more

Korean Baseball’s Cultural Revolution

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Korean Baseball’s Cultural Revolution: Beyond the Game Record-Breaking Attendance Numbers Korean Professional Baseball (KBO) has achieved remarkable success in 2024, surpassing 10.9 million spectators as of September 5th. This milestone marks the second consecutive year of breaking attendance records, demonstrating the unprecedented popularity of baseball in South Korea. 2024년 한국 프로야구는 9월 5일 기준 1,090만 … Read more