Entertainment, K-pop, K-drama, K-movie,
From Fantasy Worlds to Real-Life Stories The Rise of Lore in K-pop K-pop has evolved beyond just music, embracing storytelling and fictional universes—known as “lore”—to define group identities and captivate fans. Since the 2010s, many groups have crafted intricate storylines, transforming their music videos and performances into immersive experiences that go far beyond the stage. … Read more
“Maybe Happy Ending” and Its Historic Tony Awards A New Chapter for Korean Musicals on the Global Stage The Korean original musical “Maybe Happy Ending” made history by sweeping six awards at the prestigious Tony Awards, including Best Musical. This achievement is even more remarkable considering it was nominated in ten categories, the most for … Read more
Strategy and Fan Culture Timing is Everything in K-pop In K-pop, the timing of a new album or single release is never random. Major artists like TXT, BTS’s Jin, BoyNextDoor, and EXO’s Baekhyun all carefully select their release times, often aiming for either 1 p.m. or 6 p.m. KST on Fridays. These times are chosen … Read more