The Ex-Boyfriend Toast Taking Over New York

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From Heartbreak to Global Fame Remember that internet-famous toast recipe that once took Korea by storm? The one that made someone text their ex just for the recipe? Well, guess what—it’s now conquered New York City and the world can’t stop talking about it. 한때 온라인을 뜨겁게 달궜던 ‘전남친 토스트’를 기억하시나요? 전 남자친구에게까지 연락할 정도로 … Read more

Ancient Tile Becomes APEC 2025’s Cultural Ambassador

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The Smile of Silla A Timeless Treasure from Ancient Korea Gyeongju, the ancient capital of the Silla Kingdom, is welcoming world leaders for the 2025 APEC Economic Leaders Meeting with a special cultural symbol—a roof-end tile featuring a gentle human face known as the “Smile of Silla.” 경주, 신라 왕국의 고대 수도가 2025년 APEC 정상회의를 … Read more

Korean Words Taking Over the Oxford English Dictionary

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Korean Words Taking Over the Oxford English Dictionary The power of Korean culture is now literally written in the dictionary. The Oxford English Dictionary (OED) has added 48 Korean loanwords, with 33 of them added in just the last four years. 한국 문화의 힘이 이제 사전에 공식적으로 기록되고 있습니다. 옥스퍼드 영어 사전(OED)에는 현재 48개의 한국어 … Read more

Korea’s Digital Billboard Revolution

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Creating Times Square Replicas Nationwide The Rise of Korean Times Squares Korea’s going all-in on digital billboards, and honestly, it’s pretty wild. Cities across the country are racing to create their own versions of New York’s Times Square, installing massive LED screens that light up the night like never before. This isn’t just about advertising … Read more

How “Young 40s” Became a Fashion Mockery in Korean Society

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How “Young 40s” Became a Fashion Mockery in Korean Society The Rise and Fall of a Trend The term “young 40s” has undergone a dramatic transformation in Korean society. Originally coined in 2015 by trend consultant “Kim Yong-sub” as a positive label for Generation X embracing new challenges in their forties, it has now become … Read more