Culture
Non-English Content Reshapes Streaming Dominance Introduction: New Dynamics in Streaming Netflix’s 2025 mid-year engagement report signals a significant shift in global streaming preferences, highlighting a wave of non-English content—especially from the UK, South Korea, and Scandinavia—now dominating viewership. With detailed tracking of hours viewed and views, the data from January to June 2025 offers a … Read more
Why the World Is Obsessed The Rise of “Korean Syrup” on YouTube In recent months, a video featuring a foreigner carefully layering strawberries and sugar in a jar has exploded in popularity, surpassing 100 million views. The video’s title, “Korean Strawberry Syrup,” sparked global curiosity. What seemed like a simple homemade fruit preserve suddenly became … Read more
What It Means and Why It Matters Introduction: A New Era for YouTube Subscriptions in Korea Google has announced the upcoming launch of YouTube Premium Lite in Korea, a move that signals a major shift in the video streaming market. This separate tier will deliver ad-free viewing without YouTube Music, designed explicitly to address growing … Read more
Introduction: Surviving Seoul’s Hottest Summer Seoul is experiencing one of its most intense heat waves in history, with temperatures soaring to unprecedented levels. For travelers and locals alike, knowing how to stay cool is more important than ever. This guide will walk you through practical, affordable, and enjoyable ways to beat the heat while exploring … Read more
Introduction: The Unique World of K-pop Training Academies Korea’s private academies, known as hagwons, are famous for their intense academic preparation. Yet, beyond math and English, some hagwons are the starting point for future K-pop stars. These academies are where dreams of stardom begin, blending rigorous training with the hopes of making it big in … Read more