Why South Korea Loves Daughters More Than Sons.

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Changing Family Preferences: Why South Korea Loves Daughters More Than Sons Societal Shift in Gender Preference For a long time, many societies favored sons over daughters. In recent years, however, South Korea has experienced a remarkable shift. Parents are now showing a strong preference for daughters, reflecting profound changes in family values and social expectations. … Read more

Webtoon’s Strategic Partnership with Disney to Revolutionize Mobile Comics

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Webtoon’s Strategic Partnership with Disney to Revolutionize Mobile Comics Webtoon Entertainment, the US-based parent company of “Naver Webtoon,” has struck a significant multi-year partnership with Walt Disney Co. This collaboration aims to bring around 100 titles from Marvel, “Star Wars,” and other Disney properties to Webtoon’s vertical-scrolling platform tailored for mobile users. This move not … Read more

The Scientific Brilliance and History of Hangeul

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The Scientific Brilliance and History of Hangeul The Genius of Hangeul Design Hangeul stands out as one of the most scientific and innovative writing systems in the world. Created by King “Sejong the Great” and his scholars in the 15th century, its inventiveness lies in its logical structure and ease of use compared to other … Read more

How Korean Gen Z is Transforming Drinking Culture

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How Korean Gen Z is Transforming Drinking Culture Breaking with Tradition: New Drinking Norms Younger Koreans are redefining traditional drinking norms. In Korea, drinking with elders or seniors, whether at work, school, or social gatherings, has long involved strict etiquette—like pouring drinks with both hands, keeping your glass lower than a senior’s, and promptly refilling … Read more

Understanding Korean Social Etiquette

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Understanding Korean Social Etiquette: Key Taboos to Avoid in Korea Living in Korea provides an exciting cultural experience, but it also comes with unspoken rules and social contracts that might be puzzling for foreigners. Central to Korean culture is the deep-rooted value of respect, which governs everyday interactions, from language to dining manners. One important … Read more