The New Era of K-Beauty

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Korea Surpasses the US in Cosmetics Exports K-Beauty’s Global Rise: Korea Becomes the World’s Second-Largest Cosmetics Exporter South Korea has made a historic leap in the global cosmetics market, overtaking the United States to become the world’s second-largest cosmetics exporter, trailing only France. According to recent data, Korea exported $3.61 billion worth of cosmetics from … Read more

Why Global Brands Struggle in Korea’s Competitive Market

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The Closure of a Canadian Coffee Shop in Incheon A Canadian coffee brand recently closed its Cheongna location in Incheon, marking its first directly operated store closure since entering Korea just over a year ago. Industry experts cite declining profitability and fierce competition in Korea’s saturated coffee market as key reasons for this decision. 최근 … Read more

Workplace Sexual Harassment in South Korea

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Recent Trends and Challenges Silent Suffering: Why Most Victims Do Not Report A recent government survey reveals that over 75% of employees in South Korea who experience sexual harassment at work choose not to report the incidents. This silence is mainly driven by feelings of fear, mistrust toward the organization, or discomfort in confronting the … Read more

Free Size in Korean Fashion

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One Size Does Not Fit All The Reality of Free Size Clothing The term “free size” is widely used in Korean fashion, but it often causes frustration for many consumers. Free size refers to clothing that comes in only one size, but this does not mean it fits everyone. Many shoppers, like Choi A-ra, have … Read more