From Glory of BTS to Legal Battles

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From Glory of BTS to Legal Battles: The Challenges Facing “Bang Si-hyuk” “Bang Si-hyuk,” the founder and chairman of Hybe, once hailed as a pioneer of the K-pop industry thanks to the unprecedented global success of BTS, is now embroiled in a serious legal controversy. His company Hybe faces intense scrutiny amid allegations of stock … Read more

K-Beauty’s New Delivery Revolution

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K-Beauty’s New Delivery Revolution: Inside Olive Young’s Urban Fulfillment Centers The Rise of Smart Urban Warehouses The country that gave the world “K-beauty” is not only a leading beauty producer but also a master of swift delivery, reaching customers within hours—sometimes within just one. At the center of this transformation is “Olive Young,” Korea’s largest … Read more

Korea’s Burgeoning Burger Market

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Global and Local Chains Heat Up Competition The Rise of the Korean Burger Market Korea’s craving for burgers is quickly turning what was once an occasional treat into a staple of the weekly diet. In fact, research shows the local burger market has grown from 2.1 trillion won in 2014 to an estimated 5 trillion … Read more

Why More Koreans Are Turning to Side Hustles

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Rising Cost of Living and the Side Hustle Boom The trend of Koreans taking on side hustles is accelerating as the cost of living, particularly in large cities like Seoul, continues to rise. The average worker in Seoul finds it almost impossible to purchase a home with their main salary alone, even after years of … Read more

Korean Ramyeon Giants Intensify the “Soupremacy” War

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The Battle for Soup Base Supremacy South Korea’s beloved instant noodle, ramyeon, is at the center of a heated rivalry between two of its biggest giants. Recently, “Samyang Foods” and “Nongshim” have begun fiercely competing over the acquisition of key sauce suppliers, each aiming to gain the upper hand in the secret world of soup … Read more