Beauty

K-beauty, K-Style,

The Secret of Perfect Hair

by

Navigating Korean Hair Salons The Korean Hair Salon Phenomenon Korea is renowned for its flawless hair trends, often showcased in dramas and by K-pop stars. However, this isn’t just a celebrity phenomenon—on the streets of Korea, you’ll notice that many people have voluminous, perfectly styled hair. The secret? The sheer abundance and quality of Korean … Read more

The Obsession with Youth

by
Image fx 74 1

How Korea Confronts Aging Age and Appearance in Everyday Life In Korea, age is more than just a number—it shapes social interactions and expectations. When meeting someone new, Koreans often exchange ages to determine the proper use of honorifics and establish social roles. Complimenting someone for looking younger than their age is common, regardless of … Read more