Sculpting Baby’s Head Shape

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Insights into Korean Parenting Culture Why Head Shape Matters in Korea In Korea, parents pay special attention to their baby’s head shape from the earliest days. The idea is that infancy presents a unique window to encourage a round, gently protruding shape at the back of the head, which many believe will provide a more … Read more

Why Sun Umbrellas Are a Hot Topic

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Health, Culture, and Controversy The Viral Debate: Are Sun Umbrellas About Skin Color? The use of sun umbrellas, or parasols, has recently become a topic of heated discussion, especially after a viral TikTok video sparked controversy by questioning the motivation behind their popularity in Asia. The creator suggested that the widespread use of parasols in … Read more

The Future of Korean Cosmetics

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K-Beauty’s US Triumph and Tariff Challenge The Rise of K-Beauty in the US Market K-beauty has achieved a remarkable milestone by surpassing France to become the top cosmetics exporter to the United States in 2024. This achievement is a testament to the global influence of Korean culture, with K-pop, K-dramas, and innovative skincare routines captivating … Read more

The New Era of K-Beauty

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Korea Surpasses the US in Cosmetics Exports K-Beauty’s Global Rise: Korea Becomes the World’s Second-Largest Cosmetics Exporter South Korea has made a historic leap in the global cosmetics market, overtaking the United States to become the world’s second-largest cosmetics exporter, trailing only France. According to recent data, Korea exported $3.61 billion worth of cosmetics from … Read more

The Secret of Perfect Hair

Navigating Korean Hair Salons The Korean Hair Salon Phenomenon Korea is renowned for its flawless hair trends, often showcased in dramas and by K-pop stars. However, this isn’t just a celebrity phenomenon—on the streets of Korea, you’ll notice that many people have voluminous, perfectly styled hair. The secret? The sheer abundance and quality of Korean … Read more